Enshittification Is Not an Accident
Most people sense that digital platforms have gotten worse. Search results are noisier, social media feels hostile, and basic features are locked behind paywalls or buried under ads. What often gets missed is why this happened. The decline of major platforms is not a natural market outcome or the fault of users choosing convenience. It is the result of policy decisions that removed meaningful discipline from powerful firms. This process has a name: enshittification. It describes how platforms begin by serving users well, then pivot toward extracting maximum value once they are dominant and difficult to leave. I find this framework convincing because it explains patterns we see across nearly every major tech company. How Platforms Decay Enshittification is driven by policy failure, not just greed or bad leadership. Platforms like Facebook, X, Amazon, Apple, and Google followed a similar arc. Early on, they competed for users by offering useful, even delightful experiences. Once they...